Senior Integrated Marketing Manager.
I’ve worked with Coinbase for almost two and a half years, creating campaigns across both the US and UK markets.
During that time, I’ve led work spanning broadcast, quarterly earnings communications with the executive team, and policy marketing efforts focused on shaping digital asset and crypto legislation in Washington, DC.
The work has ranged from TV, print, and social content to programmatic media, live events, and even a nationwide bus tour.
It’s an incredible role that constantly pushes my abilities, challenges me to learn new disciplines, and has resulted in industry-leading, award-winning work. You can see some of it below…
Human Nature
We partnered with the award-winning Aardman studio (creators of Wallace & Gromit) to produce a series of films exploring public concerns with the traditional banking and financial system.
Each interview featured real people speaking candidly and completely unscripted. We then designed and animated clay characters around the authentic audio performances.
By pairing honest conversations about economic hardship with Aardman’s distinctive charm, the campaign resonated widely and earned multiple prestigious industry awards, including honors from the Webby Awards, The One Club for Creativity and the CICLOPE Festival
The America Loves Crypto Tour
We launched a bright purple bus tour across six key swing states to demonstrate that crypto is a voting issue with real grassroots support 💜
The campaign combined live concerts, talks from local government and local, bringing together local crypto business owners, advocates, and local communities to show policymakers the scale and enthusiasm of the crypto voting bloc.
By meeting people where they live and creating highly visible moments on the ground, the tour generated media attention, amplified public support for crypto-friendly policies, and reinforced the message that millions of Americans view the future of digital finance as an important election issue.