I was lucky enough to work on the brand over a five year stretch, from Aperol being a fairly unknown brand, to the household summer cocktail it is today. We were asked to make Aperol Spritz as sociable online as they are offline.

So we developed a strategic approach to social, with content pillars aligned with specific points of purchase and all posts driving sales with key On/Off Premise partners whilst being genuinely sociable.

Achieving a 557% YoY increase in content posts, 234% YoY increase in impressions, 642% YoY increase in engagements and a 59% increase in followers on Instagram.