Account Manager / Creative Lead
I oversaw all digital and social content created during the monumental season in 2015 where West Ham United announced their new sponsor, Betway. The biggest commercial deal in the clubs history.
We created a campaign focussed on getting to know the players and the ground by shooting social content led interviews, to tours around the ground and dressing rooms to even an “one on one” Twitter live press conference where followers could join and tweet questions to the clubs manager and captain. As well as our #PrideInYourShirt campaign which had ex club legends gifting the new Betway shirts to fans.
#PRIDEINYOURSHIRT
My team and I also worked through the emotional time in 2016, as West Ham bid farewell to the Boleyn Ground. The stadium that at been home to the club for 112 years. A absolute pillar of the footballing community, but the club had sadly out grown their old ground which was in some serious need of renovation.
We created fitting content for an emotional goodbye as well as geared audiences up for moving into their new home, the London Stadium in Queen Elizabeth Olympic Park. With West Ham reaching their capacity of season ticket holders for the last Premier League season at the Boleyn.
